Bruce Mooers has been in the wine industry for over 30 years, selling wines from all over Europe and Northern California. A specialist in the ultra-premium market, Mooers has been with the Far Niente family of wineries since 2002 when he was named director of sales for Nickel & Nickel. Later, Mooers added sister wineries Far

Niente and Dolce to his responsibilities.

He was named vice president of sales for the companies in 2007 and was appointed president of Nickel & Nickel

in 2010. A native of the East Coast, Mooers began his wine industry career in Los Angeles, and has made his home in Northern California since 1995.