Jon Urbana is a sixth-generation farmer and the founder of KOW Steaks, a luxury steak company delivering premium American Wagyu nationwide, rooted in more than 125 years of family ranching history in southwest Iowa.

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Beyond the butcher box, Jon is known for his culinary activations for elite audiences—cooking for celebrities, professional athletes, and at top-tier sporting events including the The Masters Tournament, the Super Bowl, celebrity Pro-Am golf tournaments and charity events. Through KOW’s signature KOWboy cookouts, Jon brings a modern expression of American ranching to some of the country’s most exclusive events and private gatherings.