Jon Urbana is a sixth-generation farmer and the founder of KOW Steaks, a luxury steak company delivering premium American Wagyu nationwide, rooted in more than 125 years of family ranching history in southwest Iowa. Beyond the butcher box, Jon is known for his culinary activations for elite audiences—cooking for celebrities, professional athletes, and at top-tier sporting events including the The Masters Tournament, the Super Bowl, celebrity Pro-Am golf tournaments and charity events. Through KOW’s signature KOWboy cookouts, Jon brings a modern expression of American ranching to some of the country’s most exclusive events and private gatherings.