Greg Berumen is a seasoned marketing executive with over 20 years of experience in the beverage alcohol space. He is known for his strategic, leadership, and creative approach, particularly in building brands and connecting people to moments  that matter.

Berumen has a multicultural background and is part of the LGBTQ+ community, which influences his analysis of brand and business opportunities. He has traveled extensively and is passionate about people, places, and brands that meet unique consumer and shopper needs.

Berumen is fluent in English, Spanish, and French, and is currently learning Italian. His vision is to enable consumer convivial moments that matter, and his mission is to help companies build brands through meaningful consumer and shopper engagement.