Max fell in love with wine while studying history at the University of Montana. This love has led to over twenty years in the wine business. For more than a decade he honed his sommelier skills as Wine Director of two Relais & Chateaux properties, Triple Creek Ranch in Montana and The Fearrington House in North Carolina, helping the latter attain Grand Chef Relais & Chateaux, Forbes Five Stars, and Three Stars from The World of Fine Wines. Afterward he transitioned to the import side of the wine business working for the American firm Broadbent Selections as Director of Education.

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In 2018 Max passed the rigorous Master Sommelier examination, a title held by less than 300 people globally, in that capacity, he is also a frequent wine judge and lecturer.

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As Director of BOND winery in the Napa Valley, Max is honored to work with the Harlan family and represent the BOND wines throughout the world.