Jenna Fields is the visionary founder and president of The German Wine Collection (GWC), the only U.S. wine importer exclusively dedicated to championing the diversity and excellence of German wines. Based in Carlsbad, California, Jenna has become one of the leading voices redefining how American wine lovers think about Germany’s rich vinous heritage.

Her passion for German wine began unexpectedly — with a glass of Riesling at a Las Vegas restaurant that perfectly complemented a fiery dish, sparking a lifelong fascination with the country’s unique wines and winemaking culture. From that moment, she dove deep into the world of German viticulture, gaining hands-on experience in tasting rooms during her business studies and learning from industry pioneers.

In 2020, when the historic Rudi Wiest Selections portfolio became available, Jenna seized the opportunity to carry the torch for German wine in the U.S. She launched The German Wine Collection and transitioned Wiest’s portfolio into her company, ensuring continued support for these producers and their stories. Today, GWC represents more than 20 top wineries and imports hundreds of thousands of bottles annually, offering everything from bone-dry Rieslings to elegant Pinot varieties.

Jenna’s mission is rooted in education and innovation. She works to dismantle outdated perceptions — such as the idea that German wines are all sweet — and to highlight the breadth, precision, and terroir-driven quality of German viticulture, including world-class dry Rieslings, Pinot Noir (Spätburgunder), Pinot Gris, and Pinot Blanc. Through tastings, storytelling, and approachable wine experiences, Jenna makes German wine both accessible and exciting for curious wine lovers and seasoned enthusiasts alike.

Under Jenna’s leadership, The German Wine Collection continues to expand its reach and influence, elevating German wines onto the shelves of fine wine shops, restaurants, and collectors across the U.S. — proving that Germany’s wines deserve a place among the world’s finest.