Eric Penneys is the Sales Manager for the Eastern United States for Far Niente Winery, where he leads regional sales efforts for the company’s portfolio of premium wines. In this role, Eric works closely with on- and off-premise partners to build distribution, deepen brand presence, and drive growth across key markets.

With extensive industry experience in wine sales and a deep commitment to quality and client relationships, Eric brings strategic insight and execution to every market initiative. He is known for his ability to navigate complex channels and partner collaboratively with retailers, distributors, and hospitality professionals to advance brand recognition and sales performance.

Eric is also active in industry discussions around trends and challenges in the wine and spirits market, and regularly shares perspectives on market dynamics with his professional network.